- Client: Hewlett Packard
- Role: Art Direction x Design x Animation x VFX
I designed a visual style and look for this Manifesto video that speaks deeply to the intangibles, highlight key benefits, and inspire massive excitement. My focus was to combine very filmic Live-Action footage, with complex CGI/VFX and follow the journey of three industry disrupters (Medical, Industrial, and Automobile professionals). They discover a "high level" facility (an abandon warehouse), where the latest tech will be on display on simple yet out-of-this-world pillars.
Each pillar will display a holographic image of a part which will transform into a tangible object. There will be several glass panels hanging in the background where graphics will be projected and serve as a visual tool to guide the story and connect each industry.
